The art of innovation_a book by Tom Kelley

About the author
Tom Kelley is general manager of IDEO, the world's leading design consultancy specializating in innovation and product development.
Working together with his brother, IDEO founder David Kelley, he has helped manage the firm as it as grown from 20 designers to a staffof over 350.
About IDEO
IDEO offers innovation strategy and design service.
They identify opportunitie for innovation by understanding latent users needs, technology factors, and business requirement for success.
They're multidisciplinary teams includes specialist in human factors research, business strategy, industrial and interaction design, environments design,mechanical, electrical, software and manufacturing engineering, design validation and more.Some of IDEO recent clients are: 3M, BBC, BMW, Cisco System, Logitech, MC Donalds,Microsoft,MoMA, Nike, Polaroid, Prada, ecc.Some of IDEO most important project has been: the original Apple mouse, Trackball, Palm V handheld organizer, Lisa computer (forerunner to Mac) Standup toothpaste tube.
The main subject

-they pressent themselves as a dinamic group, consisting of people with many different backgrounds.

-The IDEO method, divided into 5 points:
1 Understand
2 Observe
3 Visualize
4 Evaluate and refine
5 Implement

-Innovation
"Seeing and hearing with your own eyes and ears is a critical first step in improving or creating a breaktrough product".

For more information, reviews and comments about the book visit
www.theartofinnovation.com

Presentation by Paolo Dell'Elce & Andre Borgen